In 2006, after undergoing a thorough brand study and market research, LPHI changed its name to Avida Land Corp. The new brand name and logo reflect the position of the company - as a leading provider of affordable homes to Filipino families in ideal communities that secure their future. Being a company that offers thoughtfully planned, secure and affordable homes, the visual identity of Avida also combines beauty, stability and practicality. The font ZapfHumanist 601 Bold was chosen for the word mark. Instead of a mere hint of a letter "A", the Avida logo mark carries the identifying phrase "an AyalaLand company", to acknowledge and mirror the parent company's image as a pioneer and visionary in land development. |